Sacramento Child Advocates

Mindstorm’s Role in Development

Late Shift Creative came to Mindstorm to create a dynamic feature on Sacramento Child Advocates, Inc's. non-profit website that would attract donors and increase funding. In order to get viewers to click further into their site, an “Attract” video was produced that would quickly engage web visitors and make them want to click through into pages and convert them into donors.

The client supplied a script and a basic concept for the project and Mindstorm took those elements and brought their idea to life! Mindstorm’s role in the project was to creatively interpret the script and the concept into a short video. Production entailed pre-production, production and post-production processes.

The deliverable was a web-formatted video that was also utilized as an ecard which was sent out to prospective donors. This project was part of a strategy to develop effective media messages for our client.